When you’re just starting out in email marketing, the choice of tools can feel overwhelming. I’ve tested more platforms than I can count — from freebie tools that barely get you through a campaign to complex setups that require a PhD in automation.
And honestly? For most beginners, I keep coming back to one recommendation: MailerLite.
It’s simple, affordable, and packed with the features you actually need.
Here are the top reasons I recommend MailerLite for beginners in 2025:
1. The Free Plan is Generous (and Actually Useful)
Some “free” email marketing tools lure you in, but lock all the good features behind a paywall. Not MailerLite.
On their free plan, you get:
- Up to 500 subscribers
- Automation (yes, even on free!)
- Landing pages + signup forms
- Email templates and drag-and-drop design
That means you can start building your list and running real campaigns without spending a penny.
The MailerLite dashboard
2. Beginner-Friendly, But Scales as You Grow
MailerLite’s interface is clean and intuitive — perfect if you’re setting up your first campaign. No overwhelming dashboards, no steep learning curve.
But don’t mistake “simple” for “basic.” As you grow, you’ll find advanced features like:
- Segmentation and tagging
- A/B testing
- Ecommerce integrations
It’s the kind of tool that grows with you, rather than something you’ll outgrow in six months.
MailerLite is a great solution for creators of digital products.
3. Landing Pages and Forms Built In
A big roadblock for beginners is figuring out how to actually collect email addresses. With MailerLite, you don’t need extra tools.
You can build:
- Landing pages for your lead magnets
- Signup forms to embed on your blog
- Popups to capture readers before they click away
It’s all drag-and-drop, which means you can go from idea to live in an afternoon.
The drag-and-drop interface for building emails in MailerLite
4. Automation Without the Overwhelm
Email marketing works best when you set up sequences that run on autopilot — like a welcome series or a nurture campaign.
Some tools make automation intimidating. MailerLite makes it approachable. Their automation builder is visual, beginner-friendly, and (unlike many competitors) included on the free plan.
It’s the easiest way to stay connected with your subscribers while you sleep.
Automation flows in MailerLite
👉 Go BOLD with your marketing — grab MailerLite’s Back to Business Sale today. Start here!
❓ FAQ: MailerLite for Beginners
Is MailerLite good for beginners?
Yes — MailerLite is one of the most beginner-friendly email marketing platforms in 2025. Its drag-and-drop editor, generous free plan (up to 1,000 subscribers with automations included), and clean interface make it easy to set up and run your first campaigns without overwhelm
Does MailerLite include automations on the free plan?
Yes! Unlike many competitors, MailerLite offers automation workflows even on its free plan. That means you can build welcome sequences and nurture your list without paying a cent — a huge advantage for beginners.
How does MailerLite compare to Mailchimp for beginners?
While Mailchimp is popular, many beginners find its interface cluttered and confusing. MailerLite is simpler to use, more affordable, and includes automations on its free plan (Mailchimp does not). For most new bloggers and solopreneurs, MailerLite is the easier choice.
How much does MailerLite cost in 2025?
MailerLite has a free plan for up to 1,000 subscribers. Paid plans start at around $10 per month and scale as your list grows.
Can I use MailerLite if I’m not technical?
Absolutely. MailerLite is designed for non-technical users. Everything — from creating landing pages to setting up automations — is built with drag-and-drop editors and step-by-step guides. You don’t need coding skills or design experience.
How do I start email marketing with MailerLite?
Sign up for a free MailerLite account, create a signup form or landing page, and connect it to your list. From there, you can write your first welcome email or set up a simple automation.
MailerLite = Beginner-Friendly Email Done Right
If you’re new to email marketing, MailerLite takes away the overwhelm and gives you exactly what you need: simple design tools, automation that works, and list growth features built in.