Why Pinterest Still Works (and Why It’s Better Than Social Media)
Pinterest isn’t just for mood boards and home inspo anymore — it’s a visual search engine. Unlike Instagram or TikTok, where posts vanish in 24 hours, Pinterest content keeps driving traffic for months (sometimes years!) after you publish it.
People come to Pinterest with intent — they’re searching for ideas, tutorials, or solutions. That means your Pins aren’t just “pretty pictures.” They’re search results that can lead people straight to your blog.
✨ BOLD Tip: Pinterest traffic compounds over time. A Pin you post today could still be sending you blog readers in 2026 (and beyond.)
Enter Tailwind: Your Pinterest Growth Partner
Managing Pinterest manually can be overwhelming — which is why I recommend Tailwind, an official Pinterest partner that helps you automate and grow smarter.
As an official Pinterest partner, Tailwind is built specifically to help bloggers and small businesses:
- Create branded, scroll-stopping Pins
- Schedule content at the best times with SmartSchedule
- Join Communities for more reach
- Automate evergreen content with SmartLoop
- Write better captions with Tailwind Ghostwriter (AI copywriting)
- Track performance with built-in analytics
Ghostwriter AI: Smarter Captions and Descriptions
We all know captions and Pin descriptions matter for SEO — but writing them over and over again can be exhausting.
Tailwind Ghostwriter solves that by using AI to generate:
- Pin descriptions with relevant keywords
- Social media captions in your brand voice
- Hashtag and keyword suggestions
✨ BOLD Tip: Use Ghostwriter to brainstorm multiple Pin descriptions, then tweak them to sound authentically “you.”
Try Tailwind Ghostwriter for AI-powered Pin descriptions ➡️ Start your free trial here
Tailwind Create: Faster Pin Designs
Design fatigue is real — creating fresh Pins for every blog post can take hours. Tailwind Create solves that.
How it works:
- Drop in your blog URL
- Tailwind grabs your title + images
- Dozens of ready-to-go branded Pin designs appear instantly
- You customise and schedule in one click
✨ BOLD Tip: Save your brand's colours, fonts, and logo all in one place inside Tailwind. Every Pin you create will auto-match your branding.
SmartLoop: Keep Evergreen Content Working for You
Pinterest loves fresh Pins, but that doesn’t mean you can’t reshare your best posts. SmartLoop ensures your evergreen and seasonal content continues to circulate without appearing spammy.
- Add your top-performing Pins to a loop
- Choose which boards they should cycle through
- Set safe intervals so you’re not over-pinning
- Let SmartLoop do the work while you focus on new content
You can set up SmartLoop today with a free-forever plan
Tailwind Communities: Collaboration That Expands Your Reach
Think of Communities as Pinterest mastermind groups. You share your Pins inside niche groups, and in return, other creators share them with their own audiences.
Most groups have sharing rules (such as 1:1 or 2:1), and active participation is key — spammy users get removed quickly.
In 2025, Tailwind recommends relevant Communities for your niche and shows you which ones are giving the best results.
✨ BOLD Tip: Select communities in your niche, but avoid direct competition. For example, if you blog about marketing, consider joining communities around topics such as “blogging tips” or “SEO basics.”
Analytics & SmartSchedule: AI-Powered Timing
Tailwind’s analytics tools show you:
- Which Pins are driving clicks
- Which boards perform best
- Your growth over time
But the real magic is SmartSchedule. Instead of posting at random, Tailwind’s AI analyses your audience behaviour and suggests the best times to publish — when your audience is most likely to see and engage with your content.
Here’s Tailwind’s SmartSchedule calendar in action — you can try it free here
How This All Translates Into Blog Traffic
Here’s the secret: Pinterest = search engine + social discovery.
Every Pin you post has three powerful opportunities to get found:
- Pinterest search (people type in “how to start a blog”)
- The home feed (where AI recommends Pins based on interests)
- Related Pins (shown under similar content, like “you may also like”)
And every single Pin links back to your blog. That means the more optimised Pins you have out there, the more entry points you create for new visitors.
🧠 Why SEO Matters for Pins
Just like Google, Pinterest uses keywords to determine what results to show. Tailwind makes it easy to optimise every Pin by giving you space for:
- Pin Title → This should include your main keyword (“How to Grow Blog Traffic with Pinterest”).
- Pin Description → Write 2–3 sentences naturally weaving in related keywords (Tailwind Ghostwriter can help draft these).
- Alt Text → Accessible for screen readers and keyword signals for Pinterest search.
- Board Placement → Pinning to boards with relevant keywords in their titles/descriptions boosts discoverability.
When you do this consistently, your Pins have a much higher chance of appearing in search results and feeds.
🔄 How Tailwind Fits In
Here’s where Tailwind turns all this theory into traffic reality:
- Ghostwriter → Generates keyword-rich Pin descriptions and captions. No blank-screen syndrome.
- SmartSchedule → Posts your Pins when your audience is most active, giving them the best chance to gain traction right away.
- SmartLoop → Keeps SEO’d Pins resurfacing at safe intervals so they’re always searchable.
- Communities → Gets your Pins shared to new audiences, multiplying the chances they’ll be discovered.
📊 What This Means in Practice
Say you write a blog post: “10 Easy Pinterest Tips for Bloggers in 2025.”
- You create 5 different Pins for that post using Tailwind Create.
- Each one has a unique, SEO-friendly title + description (thanks to Ghostwriter).
- They get scheduled across relevant boards at optimal times with SmartSchedule.
- You add them to a Blogging Tips Community, where others share them too.
- Over the next few weeks, people searching for “Pinterest tips for bloggers” find your Pins in search → click through → land on your blog.
Now imagine doing this week after week. Every post you write leaves behind a trail of optimised Pins that live on Pinterest for months (sometimes years), sending you a steady stream of targeted traffic.
✨ BOLD Tip: Think of every Pin as a “mini ad” for your blog that keeps working for you long after you’ve posted it — without paying a cent for ads.
💡 Real-Life Example: From Zero to 21K Monthly Views
When I first started, I had zero followers on Pinterest. After just two months of using Tailwind consistently, my Pinterest account reached over 21,000 monthly viewers.
My weekly workflow looks like this:
🗓 Batch-create Pins in Tailwind Create
📌 Use Ghostwriter for quick descriptions
📅 Schedule them with SmartSchedule
👯 Share them in Communities
🔁 Add evergreen ones into SmartLoop
📊 Check analytics monthly
Bonus: Instagram + Facebook Scheduling
Tailwind isn’t just for Pinterest anymore. You can also schedule posts for Instagram and Facebook, keeping your content consistent across platforms.
Their Smart.Bio feature creates a branded link-in-bio page that tracks clicks, so you can see what’s working on Instagram.
🧠 Tl;dr
Pinterest and Tailwind are the perfect combination for new websites in 2025. With automation, smart design, and AI-assisted tools like Ghostwriter and SmartSchedule, you can:
- Spend less time stressing about posting
- Drive consistent traffic to your blog
- Grow your audience without chasing “viral” trends