What is Trello?

Trello is a web-based tool that organises information visually using boards, lists, and cards. Originally developed internally as a project management tool in 2011, it’s since grown into one of the most popular collaboration platforms.

The basic idea is simple:

  • Boards represent projects.
  • Lists represent stages in your workflow.
  • Cards represent individual tasks, ideas, or content pieces.

In this guide, we’ll explore how Trello can support your content strategy, including planning your blog posts, building workflows, and staying organised across every stage of content creation.

Using Trello for Content Planning

Step 1: Create a Board

Start by creating a new Trello board for your content strategy. Set up lists to reflect each stage of your process — e.g., Ideas, Drafts, Edits, Published. You can also add lists for distribution, like Facebook, Twitter, or Instagram.

Step 2: Add Your Content Ideas

Add cards for each content idea. Use the description field for details, labels to categorise by topic, and due dates to stay consistent with your schedule.

Step 3: Plan Your Social Media Promotion

Use separate lists for each platform and add cards for every post you plan to make. Labels and due dates make it easy to track what’s going live and when.

Step 4: Collaborate with Your Team

Trello makes collaboration simple. Invite team members, assign tasks, and use comments to keep communication organised in one place.

Step 5: Use Power-Ups

Power-Ups extend Trello’s functionality. For content creators, the Calendar view is great for scheduling, and integrations like Buffer or Zapier connect Trello to your publishing tools. (Free accounts can use one Power-Up per board; paid plans unlock more.)

Step 6: Analyse and Adjust

Don’t just plan — measure. Add cards to track performance metrics like traffic, engagement, and conversions. Adjust your workflow as you learn what content performs best.

Create a Trello Mood Board

Trello isn’t just for tasks — it can also serve as a **visual inspiration board.

  • Create lists for themes like Colours, Typography, Photography, or Textures.
  • Add cards with images, videos, or links that fit each theme.
  • Use labels to refine categories (e.g., Minimalist Typography, Warm Colours).
  • Add comments to capture notes and share boards to collaborate on creative direction.

Other Ways Trello Can Boost Productivity

Trello’s flexibility means you can use it for just about anything, such as:

  • Project management
  • Goal tracking
  • Personal to-do lists
  • Idea management
  • Workflow organization

Trello remains one of the most versatile, beginner-friendly tools for content creators and teams. Its visual boards help you stay organised, plan campaigns, and collaborate without overwhelm. Whether you stick with Trello or explore alternatives like Monday.com, Asana or ClickUp, the key is to find a system you’ll actually use — and then stick with it.