Writing

I write about AI, systems, and ways of working, with a focus on clarity over volume and structure over novelty. The aim is to reduce friction in how work gets done, make complex ideas easier to work with, and avoid adding to the noise that already surrounds productivity and technology. These articles are not about chasing tools or trends, but about understanding what holds up in practice and how to design systems that support real work over time.

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How to Add Google Analytics 4 to WordPress (No Plugin Needed)

Learn how to add Google Analytics to your WordPress site without plugins to improve blog performance. Follow our step-by-step guide, using best practices for adding code snippets to WordPress.

google analytics

September 8, 2025

Why You Shouldn’t Add Custom Code to a Parent Theme (And How to Safely Use a Child Theme Instead)

Adding custom code or scripts directly to a parent theme’s might seem like a quick fix, but those changes are lost as soon as the theme updates. The safer solution is to use a child theme. In this post, I’ll explain why that matters and how to create a child theme in just a few minutes.

google analyticswordpress

September 8, 2025